Jodee Goodwin
Creative Services Manager, Javascript must be enabled to see email addresses.
Jodee provides oversight to our award-winning art department while playing a leadership role in all major design initiatives. Though rare to find one person with such talent in both print and online applications, Jodee has had great success designing for print, multimedia and the web. On occasion, she will do original illustration if that’s what it takes to give our clients’ work that little something extra found nowhere else.
Jodee has designed numerous corporate identity systems for TCA clients—not just logos, but entire graphics standards systems that can be applied across all marketing applications while building equity in our clients’ brands.
Jodee has perfected our website planning process. As beautiful as her designs are, the thoughtful, intelligent process she has pioneered is just as remarkable. We are thus able to help clients begin with a strategic approach to a new website’s business requirements. We identify measurable goals for audience engagement and conversion of inquiries. We then move to the content mapping stage that ensures all current and future content is accounted for. Then, and only then, does Jodee and the art staff move into design. The result of this process is developing the most robust, engaging website possible while reducing costs and staying on schedule for launch. Jodee then oversees our website traffic monitoring services where we report to clients on the results of their online presence.
Jodee develops many of our client websites working with CSS, Javascript, PHP, custom WordPress theme development and Multimedia animations. She ensures that all of our web applications are built according to best practices as well as ensuring ease of usability, performance and site conversion.
Jodee has also led TCA’s good success in search engine optimization (SEO) and paid search engine marketing (SEM). She has also been the leader here at TCA in developing user-friendly admin features for our clients’ websites, giving TCA clients a high level of self-sufficiency once their sites are launched. The days of being held captive to one’s webmaster are over. Long live self-sufficiency!
Jodee is a yoga practitioner and a mom…hard to say which one keeps her in the best shape!
