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The Creative Alliance provides a complete spectrum of strategic marketing and design services. Because each client’s needs are different, we custom-configure our capabilities to most effectively achieve business objectives within a defined budget. Our services include:

Strategic Planning
Planning is the key to making smart decisions and getting the best ROI from your marketing budget. We’ve developed some of the best planning tools available to small and midsize businesses. Our planning sessions, conducted at your offices or ours, are creative, engaging activities that will yield priceless insights and a clear direction for the future.

Market Research
Good market research—whether primary or secondary—enhances understanding and identifies opportunities to improve communications, minimize risk and maximize marketing success.

Branding
Brands are not logos and taglines. They are belief systems…the collective perception of your total audience about your company or product. Building and reinforcing that brand is the result of uniqueness, frequency and consistency. It takes deliberate effort based on a clear goal to build or re-build a great brand. The rewards make the effort worthwhile: strong brands command premium pricing for your product or service, instill customer loyalty, make it easier to launch new products or services, and create higher value for your enterprise when it comes time to sell or pass on to children or other stakeholders.

Public Relations
Connecting with customers and stakeholders through non-advertising methods is an extremely effective way to build your brand and connect with your audience. Through editorial placements, events, special promotions, charitable activities and other avenues, you can reach your audience in compelling ways that may be less expensive than traditional advertising.

Advertising
Advertising is the one place you can completely control the perceptions of large numbers of people about your organization. Whether building long-term brand awareness or driving a call to action and making the phones ring, the keys to great advertising are finding the right medium, keeping things simple and being more creative and compelling than your competitors.

Direct Marketing
A targeted, well-timed message directed to a select audience can be truly powerful. Even though audiences are becoming increasingly distracted, they can be reached if you make it clear that there's something in it for them. Whether you are trying to reach B2C or B2B customers, we can customize direct marketing solutions, online and off, that break through the clutter and yield verifiable results.