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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.
Reverse Engineering
“We start with the perfect experience and then work backward.” This from the highly successful CEO of AirBNB, Brian Chesky. “That’s how we’re going to continue to be successful.”
Internal Branding
This oft-neglected element of marketing can have a big influence on your company. Have you ever noticed when walking into a company’s office or warehouse for the first time, that within minutes, you detect a refreshing level of enthusiasm…
Skittles and Etch-A-Sketches
As people try to make sense of complex experiences, their thoughts often catalyze around a symbolic object. If that object is an iconic, branded consumer product…
The Right Word
When it comes to words, one well-turned phrase or single bon mot can frame an argument and gain instant traction with an audience. Frank Luntz, in his book Words That Work, describes how several years ago, Republicans, with his assistance, More
Valentine’s Day Ads Offer Low View of Men…and Women
The annual wave of Valentine’s Day ads have been running in great number for the last couple of weeks on radio and television. Upon close examination, they seem to provide…
Groundhog Day
Today is February 2nd—Groundhog Day—the perfect time to consider the role that repetition, along with its opposite, novelty, play in marketing, culture and our daily lives.
Looking Ahead to 2012
As we look ahead to 2012, we see a few trends that will likely be driving our industry and shaping the larger culture around us. Barring a global invasion by the Mayans…
The Bureau of Unintended Consequences
Back in graduate school, I learned about a fascinating communications theory that had its roots in rural Iowa: diffusion, or the exploration of how new ideas spread.
Immersion in a Brand
Francis Ford Coppola tells the fascinating story of how, in 1971, prior to filming The Godfather, he gathered the highly revered Marlon Brando and three young actors…
A Heart Full of Feeling Trumps a Head Full of Facts
It is a privilege to be here today among such distinguished innovators, experts and investors. The mere fact that a travel technology innovator is present this week at the Travel Innovation Summit…
