Creative Intelligence Blog

A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.

A Marketing Lesson from Italy

September 23, 2014, T Taylor
T Taylor

You can do more with less. Consider design hierarchy. Take advantage of focal points. Use restraint. In other words, put only one major work on a wall, or place only one statue in a room.

Two Words. Eight Letters.

September 19, 2014, David Heitman
David Heitman

Funny how new research so frequently validates what we already know. A new study suggests that two of the most powerful words in human relationships are “Thank you.” Not a shocker, but a good reminder.

Familiarity Breeds Sustainability

September 8, 2014, David Heitman
David Heitman

Familiarity is crucial to moving your audience from a mere testing/dating relationship to a more serious engagement. Becoming a customer’s good habit is a privilege…a very lucrative privilege.

Ebola, Sharks and Ferguson, Missouri

August 17, 2014, David Heitman
David Heitman

This past week’s news has been a living laboratory in media communications and the power of plausibility. News reporting—infused, confused and supercharged by social media—has created a broad spectrum of response

How NOT to Write Your Next Company Tagline

August 11, 2014, David Heitman
David Heitman

At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.

Posted in: Branding | Comment (1)

Looking to Build Awareness? Find a Wave to Ride.

July 31, 2014, David Heitman
David Heitman

The Tour de France wrapped up recently on the Champs Elysees in Paris. Not only was Vincenzo Nibali the big winner. So was the entire cycling industry.

USA-Portugal World Cup Tie: A Lesson in Loss Aversion

June 23, 2014, David Heitman
David Heitman

If you watched the waning minutes of yesterday’s World Cup match between the USA and Portugal, you felt the bitter sting, the visceral agony of the USA allowing a goal with mere seconds left in…

Paperclip Leadership

June 16, 2014, T Taylor
T Taylor

Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More

Website -or- Transformation

May 14, 2014, T Taylor
T Taylor

I was catching up with a business colleague the other day. As so often the conversation goes, he asked: “How much do you guys charge for a website?” Really? That question again? There’s a Grand Canyon-sized range for website costs. More

It’s About the Story, Not the Technology

April 8, 2014, David Heitman
David Heitman

In a recent interview with Marketplace, Pixar chief Ed Catmull shared some insights that anyone in the creative or marketing fields would find valuable. Despite Pixar’s renown as digital animators and the producers of the first feature-length, digitally created movie—Toy More

Posted in: Creativity | No Comments