Creative Intelligence Blog

A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.

A Logo Design Lesson From the Confederate Flag Controversy

June 22, 2015, David Heitman
David Heitman

The tragically renewed controversy this week regarding the use of the Confederate battle flag posted outside the South Carolina state capitol offers an important lesson about the power of logos.

Posted in: Branding | No Comments

The Power of Internal Branding

June 2, 2015, David Heitman
David Heitman

The effort to consciously cultivate this experience is often referred to as internal branding—a concept predicated on the belief that your employees are a key audience just as important to reach as your customers and prospects.

What did you expect?

May 22, 2015, T Taylor
T Taylor

Expectation. It comes up everywhere, everyday. Turns out, it’s a word with powerful emotional outcomes. It’s a belief about what might happen in the future. The idea stems from expectationem, the Latin word meaning “an awaiting.” From an early age, we await what we hope…

If Ad Agencies Are So Cool, Why Don’t People Like Them?

May 13, 2015, David Heitman
David Heitman

“Art for art’s sake” is just fine in the gallery world or in art school. But in the competitive, ROI-driven real world that company leaders live in, creativity had better yield measurable results.

Benjamin Franklin: The Original Content Marketer

May 13, 2015, David Heitman
David Heitman

Polymath, founding father and inventor Benjamin Franklin has one other accolade to his name: He was America’s original content marketer.

Customer Experience and Online Reviews

April 20, 2015, Jodee Goodwin
Jodee Goodwin

Paradisus’ marketing strategy is a positive customer experience and they make sure that every customer touchpoint fulfills that promise.

Forget the MBA…Just Watch a Season of Shark Tank

March 18, 2015, David Heitman
David Heitman

If you don’t have time to go back for that MBA, a couple seasons of Shark Tank will reveal some important real-world business lessons.

Illustrating Success

March 10, 2015, T Taylor
T Taylor

Most writers want to get their point across with the least amount of words, while leaving a lasting impression. If success seems somewhat elusive to you, you may appreciate this.

“Pinterest is my Google.”

January 30, 2015, David Heitman
David Heitman

“Pinterest is my Google.” Thus said my 27 year-old daughter as we were talking about her online research, selection and purchase of a diaper bag.

The Power of Introvert

January 21, 2015, T Taylor
T Taylor

My wife and I recently attended an event celebrating Caribou Ranch Studio, where America’s top ‘70s and ‘80s bands and musical artists recorded…