Creative Intelligence Blog
A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.
It would seem that most of us have been conditioned to prefer answers to questions.
New data from Forbes shows five reasons 80% of businesses fail. 1. Not really in touch with customers 2. No real differentiation in the market 3. Failure to communicate value propositions…
Warning. This is an unabashed commercial. After 23 years of running the Creative Alliance, surviving stage four cancer and getting past a variety of other obstacles, you can’t help realize that helping others is more rewarding than chasing the buck.
You can do more with less. Consider design hierarchy. Take advantage of focal points. Use restraint. In other words, put only one major work on a wall, or place only one statue in a room.
Funny how new research so frequently validates what we already know. A new study suggests that two of the most powerful words in human relationships are “Thank you.” Not a shocker, but a good reminder.
Familiarity is crucial to moving your audience from a mere testing/dating relationship to a more serious engagement. Becoming a customer’s good habit is a privilege…a very lucrative privilege.
This past week’s news has been a living laboratory in media communications and the power of plausibility. News reporting—infused, confused and supercharged by social media—has created a broad spectrum of response
At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.
The Tour de France wrapped up recently on the Champs Elysees in Paris. Not only was Vincenzo Nibali the big winner. So was the entire cycling industry.
If you watched the waning minutes of yesterday’s World Cup match between the USA and Portugal, you felt the bitter sting, the visceral agony of the USA allowing a goal with mere seconds left in…