Creative Intelligence Blog
A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.
There’s an art to telling a good story, and even more so in writing a story. Most people will stay engaged if you tell them in person, but with words in type you need to work hard to engage them and keep their attention.
The tragically renewed controversy this week regarding the use of the Confederate battle flag posted outside the South Carolina state capitol offers an important lesson about the power of logos.
The effort to consciously cultivate this experience is often referred to as internal branding—a concept predicated on the belief that your employees are a key audience just as important to reach as your customers and prospects.
Expectation. It comes up everywhere, everyday. Turns out, it’s a word with powerful emotional outcomes. It’s a belief about what might happen in the future. The idea stems from expectationem, the Latin word meaning “an awaiting.” From an early age, we await what we hope…
“Art for art’s sake” is just fine in the gallery world or in art school. But in the competitive, ROI-driven real world that company leaders live in, creativity had better yield measurable results.
Polymath, founding father and inventor Benjamin Franklin has one other accolade to his name: He was America’s original content marketer.
Paradisus’ marketing strategy is a positive customer experience and they make sure that every customer touchpoint fulfills that promise.
If you don’t have time to go back for that MBA, a couple seasons of Shark Tank will reveal some important real-world business lessons.
Most writers want to get their point across with the least amount of words, while leaving a lasting impression. If success seems somewhat elusive to you, you may appreciate this.