Creative Intelligence Blog
A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.
Familiarity is crucial to moving your audience from a mere testing/dating relationship to a more serious engagement. Becoming a customer’s good habit is a privilege…a very lucrative privilege.
This past week’s news has been a living laboratory in media communications and the power of plausibility. News reporting—infused, confused and supercharged by social media—has created a broad spectrum of response
At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.
The Tour de France wrapped up recently on the Champs Elysees in Paris. Not only was Vincenzo Nibali the big winner. So was the entire cycling industry.
If you watched the waning minutes of yesterday’s World Cup match between the USA and Portugal, you felt the bitter sting, the visceral agony of the USA allowing a goal with mere seconds left in…
Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More
I was catching up with a business colleague the other day. As so often the conversation goes, he asked: “How much do you guys charge for a website?” Really? That question again? There’s a Grand Canyon-sized range for website costs. More
In a recent interview with Marketplace, Pixar chief Ed Catmull shared some insights that anyone in the creative or marketing fields would find valuable. Despite Pixar’s renown as digital animators and the producers of the first feature-length, digitally created movie—Toy More
Passion and vision are great. But nothing beats making a dream come true. It was April Fools’ day, 1991. Many people thought I was a fool. I left a company that was the 10th fastest growing, privately held business in More
As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition. The marketing business is becoming more data-driven More