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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.
Looking Ahead to 2012
As we look ahead to 2012, we see a few trends that will likely be driving our industry and shaping the larger culture around us. Barring a global invasion by the Mayans…
The Bureau of Unintended Consequences
Back in graduate school, I learned about a fascinating communications theory that had its roots in rural Iowa: diffusion, or the exploration of how new ideas spread.
Immersion in a Brand
Francis Ford Coppola tells the fascinating story of how, in 1971, prior to filming The Godfather, he gathered the highly revered Marlon Brando and three young actors…
A Heart Full of Feeling Trumps a Head Full of Facts
It is a privilege to be here today among such distinguished innovators, experts and investors. The mere fact that a travel technology innovator is present this week at the Travel Innovation Summit…
Dog Branding
“I think dogs are the most amazing creatures; they give unconditional love. For me they are the role model for being alive.”
- Gilda Radner…
Brands That Make Heroes Out of Customers
One of the tenets of branding is the principle of self-identification. The idea that I feel differently about myself because I use/drive/shop/…
The Upside of Unfamiliar Territory
I heard an interesting interview on NPR this weekend with Thomas Dolby, longtime music pioneer, Silicon Valley engineer, soundtrack writer, music director for TED and now game developer.
Steve Jobs
As Steve Jobs is being remembered and quoted this week, we, like others, find inspiration in his statement that what you leave out of a product is more important than what you put into it.
3s through 8s
It has become conventional wisdom that most national elections are decided by swing voters, not the party extremists on the far right or far left.
Five Things to Do Before You Hire a Marketing Firm
We’re big fans of marketing and PR firms. We think every growing company should hire one…preferably ours.
