Creative Intelligence Blog
A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.
If you watched the waning minutes of yesterday’s World Cup match between the USA and Portugal, you felt the bitter sting, the visceral agony of the USA allowing a goal with mere seconds left in…
Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More
I was catching up with a business colleague the other day. As so often the conversation goes, he asked: “How much do you guys charge for a website?” Really? That question again? There’s a Grand Canyon-sized range for website costs. More
In a recent interview with Marketplace, Pixar chief Ed Catmull shared some insights that anyone in the creative or marketing fields would find valuable. Despite Pixar’s renown as digital animators and the producers of the first feature-length, digitally created movie—Toy More
Passion and vision are great. But nothing beats making a dream come true. It was April Fools’ day, 1991. Many people thought I was a fool. I left a company that was the 10th fastest growing, privately held business in More
As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition. The marketing business is becoming more data-driven More
Inundated as people are by literally thousands of marketing messages each day, they have become quite adept at filtering 99% of it out.
A recent TCA blog post discussed the CEO as a brand asset, describing the way business owners, founders and leaders infuse their company…
My wife and I are going to cold, wintery New York tomorrow morning to experience the biggest sports and media phenomenon in America…