Creative Intelligence Blog

A periodic blog by The Creative Alliance Founder T Taylor and President David Heitman.

USA-Portugal World Cup Tie: A Lesson in Loss Aversion

June 23, 2014, David Heitman
David Heitman

If you watched the waning minutes of yesterday’s World Cup match between the USA and Portugal, you felt the bitter sting, the visceral agony of the USA allowing a goal with mere seconds left in…

Paperclip Leadership

June 16, 2014, T Taylor
T Taylor

Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More

Website -or- Transformation

May 14, 2014, T Taylor
T Taylor

I was catching up with a business colleague the other day. As so often the conversation goes, he asked: “How much do you guys charge for a website?” Really? That question again? There’s a Grand Canyon-sized range for website costs. More

It’s About the Story, Not the Technology

April 8, 2014, David Heitman
David Heitman

In a recent interview with Marketplace, Pixar chief Ed Catmull shared some insights that anyone in the creative or marketing fields would find valuable. Despite Pixar’s renown as digital animators and the producers of the first feature-length, digitally created movie—Toy More

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Turning 23 – April Fools’ Day

March 31, 2014, T Taylor
T Taylor

Passion and vision are great. But nothing beats making a dream come true. It was April Fools’ day, 1991. Many people thought I was a fool. I left a company that was the 10th fastest growing, privately held business in More

March Madness: A Marketing Metaphor

March 19, 2014, David Heitman
David Heitman

As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition. The marketing business is becoming more data-driven More

“Make Me Care” The 3 Most Important Words in Marketing

February 17, 2014, David Heitman
David Heitman

Inundated as people are by literally thousands of marketing messages each day, they have become quite adept at filtering 99% of it out.

CVS and Values-Driven Marketing

February 7, 2014, David Heitman
David Heitman

A recent TCA blog post discussed the CEO as a brand asset, describing the way business owners, founders and leaders infuse their company…

Why Super Bowl?

January 30, 2014, T Taylor
T Taylor

My wife and I are going to cold, wintery New York tomorrow morning to experience the biggest sports and media phenomenon in America…

The CEO as Brand Asset

January 3, 2014, David Heitman
David Heitman

Abraham Lincoln. Teddy Roosevelt. Richard Nixon. George W Bush. Four Republican, two-term, U.S. Presidents. Four very different brands.