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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
Five Things to Do Before You Hire a Marketing Firm
We’re big fans of marketing and PR firms. We think every growing company should hire one…preferably ours.
The Power of Passion
My Dad used to tell me that the people you know will shape you. Growing up as an artist and now a businessman I’ve been fortunate…
Design Matters
At a firm like ours, we believe in design. Not design for design’s sake, but for a higher good. We design logos, websites, video productions…
Multiple Excessive Survey Syndrome
It seems companies just can’t get enough feedback about their performance these days. The ubiquitous deployment of surveys…
Mobile and Your Website
Many of our clients are asking if they need a mobile website or app to accommodate the increasing number of users surfing the web…
The Emotional Side of Data
Yesterday, I heard Kansas Secretary of State Kris Kobach being interviewed on NPR’s Talk of the Nation, discussing new voter registration laws…
SEO 101
There’s a lot of talk about search engine optimization (SEO) and search engine marketing (SEM) these days.
The Power of Video
Adding video to your website and social media outlets is an outstanding way to get noticed, improve organic search results…
Social Media Crash Course
Everyone knows what social media is. The real question to answer is not “should we add it to our marketing plan” but rather, “are we utilizing it properly to take our company to the next level?”
Email Marketing…Where to Start
With social media front and center there are a lot of questions about how (and if) email marketing should fit into the equation.
