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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
The Emotional Side of Data
Yesterday, I heard Kansas Secretary of State Kris Kobach being interviewed on NPR’s Talk of the Nation, discussing new voter registration laws…
SEO 101
There’s a lot of talk about search engine optimization (SEO) and search engine marketing (SEM) these days.
The Power of Video
Adding video to your website and social media outlets is an outstanding way to get noticed, improve organic search results…
Social Media Crash Course
Everyone knows what social media is. The real question to answer is not “should we add it to our marketing plan” but rather, “are we utilizing it properly to take our company to the next level?”
Email Marketing…Where to Start
With social media front and center there are a lot of questions about how (and if) email marketing should fit into the equation.
Skepticism: A Marketer’s Best Friend
“We lie to ourselves all the time.” That’s how a new business prospect opened up a discussion of their market relevance.
What Do You Stand For?
20 years ago today The Creative Alliance was born. It’s been a great ride. The biggest things I’ve learned over the years are the simple truths about business—and life.
The Middle East Meets the Midwest
Communication pundits had, until recently, been mourning the apparent demise of public assembly as a form of discourse, given the Internet’s enabling of citizens…
Quantifying the Value of Your Brand
Sales-driven businesses often struggle to see the value of branding and its impact on the bottom line. For many companies, branding is considered…
A Gorilla, a Cow, a Camel and an Elephant Walk Into a Bar…
A gorilla, a cow, a camel and an elephant walk into a bar…“Rough day!” says the elephant as they find a table in the corner…
