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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
Skepticism: A Marketer’s Best Friend
“We lie to ourselves all the time.” That’s how a new business prospect opened up a discussion of their market relevance.
What Do You Stand For?
20 years ago today The Creative Alliance was born. It’s been a great ride. The biggest things I’ve learned over the years are the simple truths about business—and life.
The Middle East Meets the Midwest
Communication pundits had, until recently, been mourning the apparent demise of public assembly as a form of discourse, given the Internet’s enabling of citizens…
Quantifying the Value of Your Brand
Sales-driven businesses often struggle to see the value of branding and its impact on the bottom line. For many companies, branding is considered…
A Gorilla, a Cow, a Camel and an Elephant Walk Into a Bar…
A gorilla, a cow, a camel and an elephant walk into a bar…“Rough day!” says the elephant as they find a table in the corner…
The Extra Mile
I’ve taken a break from blogging because I’ve been so busy. The Creative Alliance is in great demand these days and it’s been hard to keep up.
Why Branding is Like Fine Art
A cardinal principle of effective branding is to capture the audience’s attention long enough to differentiate your product/service/brand/idea…
A Game of Inches
College bowl games…NFL playoffs…this is a great time of year if you’re a football fan. Football is often a game not just of yards, but of inches…
“Don’t Borrow My Watch To Tell Me What Time It Is”
That was, without a doubt, the best line I’ve heard in a while. It came from a recent conversation with a colleague…
Begin with the End in Mind
A man was walking by a massive construction site when he noticed three stonemasons busily at work. He asked the first one what he was doing…
