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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
The Extra Mile
I’ve taken a break from blogging because I’ve been so busy. The Creative Alliance is in great demand these days and it’s been hard to keep up.
Why Branding is Like Fine Art
A cardinal principle of effective branding is to capture the audience’s attention long enough to differentiate your product/service/brand/idea…
A Game of Inches
College bowl games…NFL playoffs…this is a great time of year if you’re a football fan. Football is often a game not just of yards, but of inches…
“Don’t Borrow My Watch To Tell Me What Time It Is”
That was, without a doubt, the best line I’ve heard in a while. It came from a recent conversation with a colleague…
Begin with the End in Mind
A man was walking by a massive construction site when he noticed three stonemasons busily at work. He asked the first one what he was doing…
Sermon on the Count
The Guarantee No One Wanted (Part 2 of 3). Last time I wrote about how measuring data in marketing can revolutionize a business. After 11 years, I had learned a tremendous…
Sermon on the Count
(Part 1 of 3). One of the most valuable skills in marketing is knowing what to do with measurement data. I started my career at a seminar company called CareerTrack…
Trade Show Syndrome
“Nothing so concentrates the mind as an imminent hanging.” My dad’s oft-quoted paraphrase of 18th-century poet and author, Samuel Johnson speaks eloquently…
Third and Long: Marketing Lessons from a Key Football Stat
It’s Fall. It’s football season. College conference play is underway, and in the NFL, the real contenders are starting to emerge from the the rest of the pack…
A Tale of Two Logos
I had the opportunity last week in Chicago to conduct a logo recognition test as an exercise to kick off a branding session with a group of business executives…
