Creative Intelligence Blog

Archive for the ‘Branding’ Category

Illustrating Success

Tuesday, March 10, 2015
T Taylor

Most writers want to get their point across with the least amount of words, while leaving a lasting impression. If success seems somewhat elusive to you, you may appreciate this.

The Power of Introvert

Wednesday, January 21, 2015
T Taylor

My wife and I recently attended an event celebrating Caribou Ranch Studio, where America’s top ‘70s and ‘80s bands and musical artists recorded…

Creative Courage

Tuesday, October 21, 2014
T Taylor

New data from Forbes shows five reasons 80% of businesses fail. 1. Not really in touch with customers 2. No real differentiation in the market 3. Failure to communicate value propositions…

Google This

Tuesday, October 7, 2014
T Taylor

Warning. This is an unabashed commercial. After 23 years of running the Creative Alliance, surviving stage four cancer and getting past a variety of other obstacles, you can’t help realize that helping others is more rewarding than chasing the buck.

A Marketing Lesson from Italy

Tuesday, September 23, 2014
T Taylor

You can do more with less. Consider design hierarchy. Take advantage of focal points. Use restraint. In other words, put only one major work on a wall, or place only one statue in a room.

How NOT to Write Your Next Company Tagline

Monday, August 11, 2014
David Heitman

At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.

Posted in: Branding | Comments (3)

Paperclip Leadership

Monday, June 16, 2014
T Taylor

Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More

March Madness: A Marketing Metaphor

Wednesday, March 19, 2014
David Heitman

As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition.

TCA Wraps Birko Vehicles

Monday, February 17, 2014
David Heitman

We just designed a custom vehicle wrap for our client Birko’s fleet of Ford Escapes. The wrap, which covers the sides and back of the car, showcases the company’s logo and its recent ISO:9001 certification and also highlights the tag More

Posted in: Branding, News | No Comments

CVS and Values-Driven Marketing

Friday, February 7, 2014
David Heitman

A recent TCA blog post discussed the CEO as a brand asset, describing the way business owners, founders and leaders infuse their company…