Creative Intelligence Blog
Archive for the ‘Branding’ Category
The tragically renewed controversy this week regarding the use of the Confederate battle flag posted outside the South Carolina state capitol offers an important lesson about the power of logos.
The effort to consciously cultivate this experience is often referred to as internal branding—a concept predicated on the belief that your employees are a key audience just as important to reach as your customers and prospects.
“Art for art’s sake” is just fine in the gallery world or in art school. But in the competitive, ROI-driven real world that company leaders live in, creativity had better yield measurable results.
Most writers want to get their point across with the least amount of words, while leaving a lasting impression. If success seems somewhat elusive to you, you may appreciate this.
My wife and I recently attended an event celebrating Caribou Ranch Studio, where America’s top ‘70s and ‘80s bands and musical artists recorded…
New data from Forbes shows five reasons 80% of businesses fail. 1. Not really in touch with customers 2. No real differentiation in the market 3. Failure to communicate value propositions…
Warning. This is an unabashed commercial. After 23 years of running the Creative Alliance, surviving stage four cancer and getting past a variety of other obstacles, you can’t help realize that helping others is more rewarding than chasing the buck.
You can do more with less. Consider design hierarchy. Take advantage of focal points. Use restraint. In other words, put only one major work on a wall, or place only one statue in a room.
At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.
Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More