Creative Intelligence Blog

Archive for the ‘Branding’ Category

March Madness: A Marketing Metaphor

Wednesday, March 19, 2014
David Heitman

As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition.

TCA Wraps Birko Vehicles

Monday, February 17, 2014
Jenny Herring

We just designed a custom vehicle wrap for our client Birko’s fleet of Ford Escapes. The wrap, which covers the sides and back of the car, showcases the company’s logo and its recent ISO:9001 certification and also highlights the tag More

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CVS and Values-Driven Marketing

Friday, February 7, 2014
David Heitman

A recent TCA blog post discussed the CEO as a brand asset, describing the way business owners, founders and leaders infuse their company…

Why Super Bowl?

Thursday, January 30, 2014
T Taylor

My wife and I are going to cold, wintery New York tomorrow morning to experience the biggest sports and media phenomenon in America…

The CEO as Brand Asset

Friday, January 3, 2014
David Heitman

Abraham Lincoln. Teddy Roosevelt. Richard Nixon. George W Bush. Four Republican, two-term, U.S. Presidents. Four very different brands.

Why do nice guys finish last?

Thursday, November 7, 2013
T Taylor

We were talking with a new business colleague the other day, and were both interested in what each other does.

Are you paying attention?

Thursday, October 10, 2013
T Taylor

Tom Peters once said, “If you’re not confused, you’re not paying attention.” Now I’m really confused. A business I own decided to help…

The Power of LUV: When Marketing Reflects Reality

Tuesday, August 20, 2013
David Heitman

Ask yourself: How often do you see a company’s day-to-day behavior match its marketing claims? Pretty rare, right? But quite inspiring to experience.

The Star Spangled Truth About Logo Design

Friday, July 5, 2013
David Heitman

One of the great but largely unknown realities of marketing communications has to do with logo design. When a company is just starting out or perhaps re-branding itself…

A Tale of Two Trucks

Thursday, June 6, 2013
David Heitman

Quite by coincidence, I saw two trucks driving next to each other the other day, one belonging to a local mattress company, and the other a…

Posted in: Branding | No Comments