Creative Intelligence Blog

Archive for the ‘Branding’ Category

How NOT to Write Your Next Company Tagline

Monday, August 11, 2014
David Heitman

At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.

Posted in: Branding | Comment (1)

Paperclip Leadership

Monday, June 16, 2014
T Taylor

Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More

March Madness: A Marketing Metaphor

Wednesday, March 19, 2014
David Heitman

As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition.

TCA Wraps Birko Vehicles

Monday, February 17, 2014
Jenny Herring

We just designed a custom vehicle wrap for our client Birko’s fleet of Ford Escapes. The wrap, which covers the sides and back of the car, showcases the company’s logo and its recent ISO:9001 certification and also highlights the tag More

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CVS and Values-Driven Marketing

Friday, February 7, 2014
David Heitman

A recent TCA blog post discussed the CEO as a brand asset, describing the way business owners, founders and leaders infuse their company…

Why Super Bowl?

Thursday, January 30, 2014
T Taylor

My wife and I are going to cold, wintery New York tomorrow morning to experience the biggest sports and media phenomenon in America…

The CEO as Brand Asset

Friday, January 3, 2014
David Heitman

Abraham Lincoln. Teddy Roosevelt. Richard Nixon. George W Bush. Four Republican, two-term, U.S. Presidents. Four very different brands.

Why do nice guys finish last?

Thursday, November 7, 2013
T Taylor

We were talking with a new business colleague the other day, and were both interested in what each other does.

Are you paying attention?

Thursday, October 10, 2013
T Taylor

Tom Peters once said, “If you’re not confused, you’re not paying attention.” Now I’m really confused. A business I own decided to help…

The Power of LUV: When Marketing Reflects Reality

Tuesday, August 20, 2013
David Heitman

Ask yourself: How often do you see a company’s day-to-day behavior match its marketing claims? Pretty rare, right? But quite inspiring to experience.