Creative Intelligence Blog
Archive for the ‘Branding’ Category
New data from Forbes shows five reasons 80% of businesses fail. 1. Not really in touch with customers 2. No real differentiation in the market 3. Failure to communicate value propositions 4. Inability to nail a profitable business model 5. More
Warning. This is an unabashed commercial. After 23 years of running the Creative Alliance, surviving stage four cancer and getting past a variety of other obstacles, you can’t help realize that helping others is more rewarding than chasing the buck.
You can do more with less. Consider design hierarchy. Take advantage of focal points. Use restraint. In other words, put only one major work on a wall, or place only one statue in a room.
At one time or another, nearly every business contemplates the creation and use of a tagline—a statement aims to distill a company’s unique value proposition.
Ten years ago I designed the building we are in today. It wasn’t “something I always wanted to do” as much as making sure our vision came to life. My wife watched for a couple years as I sketched hundreds More
As tens of millions of us are filling out our NCAA Men’s Basketball Tourney brackets, it occurred to me that “bracketology” is a lot like marketing: A creative blend of data and intuition.
We just designed a custom vehicle wrap for our client Birko’s fleet of Ford Escapes. The wrap, which covers the sides and back of the car, showcases the company’s logo and its recent ISO:9001 certification and also highlights the tag More
A recent TCA blog post discussed the CEO as a brand asset, describing the way business owners, founders and leaders infuse their company…
My wife and I are going to cold, wintery New York tomorrow morning to experience the biggest sports and media phenomenon in America…