you hear on the Internet.”
– David Heitman
Commentary and analysis from The Creative Alliance's David Heitman on branding, marketing strategies and tactics, and other topics important to the success of every company. David is The Creative Alliance's president and creative director, a historian and speaker and writer on topics including creativity theory, branding and media literacy. You can reach him at .
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Multimedia
Smart Marketing in a Down Economy (audio slideshow, 5:25)
Audio
Creating an Effective Company Tagline (9:58)
The Power of Plausibility (4:03)
The Answer is the Question (1:56)
Five Things to Do Before You Hire a Marketing Firm (4:18)
Building Awareness for Your Brand (7:42)