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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
- Our Work Strategic planning is a must, but getting things done is what we do every day. You can count on us to implement better than anyone.
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Groundhog Day
February 1, 2012
David Heitman
Today is February 2nd—Groundhog Day—the perfect time to consider the role that repetition, along with its opposite, novelty, play in marketing, culture and our daily lives.
News
The Creative Alliance Co-Sponsors BBB Denver/Boulder Seminar & Networking Event
LAFAYETTE, Colo.—The Creative Alliance, a public relations and marketing firm based in Lafayette, co-sponsored BBB’s Business to Business Networking event yesterday at Nissi’s Event Center in Lafayette.
The Creative Alliance presented a seminar, Branding to Stand Out in a Crowd, to a group of 70 attendees. The seminar discussed how businesses can build a powerful and profitable image, recipes for branding success—and disaster, and how social media tools can help organizations develop an enthusiastic following.
After the seminar, guests mingled over hors d’oeuvres.
“It’s great to see representatives from so many local businesses taking time out to rethink their branding,’ said David Heitman, president of The Creative Alliance. “In today’s economy, companies with clear and compelling brands will always fare better than their less well-branded competitors.”
The event was also co-sponsored by public radio station and National Public Radio member KUNC, 91.5 FM. BBB Nights series sponsors include Pinnacol Assurance, Public Service Credit Union, Regis University and UMB Bank.
About The Creative Alliance
The Creative Alliance is a public relations and marketing firm specializing in helping companies grow. Using a full spectrum of design, marketing and creative services, The Creative Alliance develops award-winning, innovative solutions that connect organizations with their audiences. thecreativealliance.com
About BBB Denver/Boulder
The BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. The BBB provides objective advice, free BBB Reliability Reports on businesses and BBB Wise Giving Reports on charities, and educational information on topics affecting marketplace trust. To further promote trust, your BBB also offers dispute resolution services for consumers and businesses. The first BBB was founded in 1912. Today, 125 BBBs serve communities across the U.S. and Canada. denver.bbb.org
About KUNC
KUNC, headquartered in Greeley, was the first Colorado public radio station to join National Public Radio, and the first to offer national programs such as Morning Edition, All Things Considered, Car Talk and A Prairie Home Companion to the state. In addition, KUNC offers award-winning regional news coverage and Diverse Music each weekday, blending classical, jazz, acoustic, singer-songwriter and world music. kunc.org
