An essential device in the marketing toolkit, public relations is all about connecting with customers and stakeholders through non-advertising methods. PR is an extremely effective way to build your brand and connect with your audience, with the added benefit that it may be less expensive than traditional advertising.
What is PR, Anyway?
While public relations still includes issuing press releases and securing editorial placements, The Creative Alliance brings a fresh perspective to the discipline. As we see it, PR encompasses events, special promotions, community building, charitable activities, elements of a company's online presence, market research that tells a story about a company's product or services, even user-generated content—all tactics for businesses to build an authentic relationship with customers and prospective customers.
Executives increasingly see the value of PR, too. In a recent Harris Interactive survey, 84 percent of executives agreed that public relations helps raise awareness about important issues the public might not know about, and 81 percent said they believe it helps get the media to address issues that would otherwise fail to get the attention they deserve.
Public Relations,
The Creative Alliance Way, Is...
Communicating directly with the audience
Connecting with influencers of all kinds
Participatory
Democratic
Isn't...
Sending a press release and calling it a day
Talking only to the "official" press
Static
Hierarchical
PUBLIC RELATIONS
Connecting with customers and building your brand through non-advertising methods.
Portfolio Categories
Corporate Identity
Interactive
Marketing Tools
Public Relations
Print Advertising
Broadcast Media
Environmental / Out of Home
Packaging / Product Design