Advertising is the one place you can completely control the message and thus the perceptions of your audience. Whether building long-term brand awareness or driving a call to action and making the phones ring, the keys to great advertising are finding the right medium, keeping things simple and being more creative and compelling than your competitors.
We provide clients with expert media planning and buying services. We’re tough negotiators with media companies, yet the quality of our creative talent and professionalism have made us the favorites of many a publisher or broadcaster. We never take media commissions, but if given, we pass them all on to our clients. So if we recommend print, TV, radio or out-of-home advertising, it’s not because we’re getting a cut of the media dollars, it’s because it will be the best way to get your message out to the right audience.
Traditional advertising like print media (magazines, newspapers, etc.) is much harder to track and measure results than electronic, although there are still many good reasons to consider this kind of advertising, depending on your business and industry. The main reason: Good deals can be had. Second: You want to make sure you have a presence where and when necessary, especially when coordinating PR with media calendars. Third: It’s important to build strong media relationships as people like working with people who treat them with respect and professionalism.
TV and radio, as well as out-of-home advertising may be a good option for you, and testing is always a good way to measure this. Even though advertising comes in all shapes, sizes and approaches, great advertising always take advantage of the type of media for the best result. Let’s talk about how advertising may work for you. View our print advertising portfolio.
“Our business has grown in a very competitive market. Our advertising is working.” Mary Audette, Senior Vice President, 1st National Bank of Colorado