Brands are not just logos and taglines. They are belief systems…the collective perception of your total audience about your company or product. Building and reinforcing that brand is the result of uniqueness, frequency and consistency. It takes deliberate effort based on a clear goal to build or re-build a great brand. The rewards make the effort worthwhile: strong brands command premium pricing for your product or service, instill customer loyalty, make it easier to launch new products or services and create higher value for your enterprise when it comes time to sell or pass on to children or other stakeholders.
The Creative Alliance offers a disciplined, intelligent approach to brand architecture that consolidates research, emotional and cognitive brand associations, positioning, key messages, logos and taglines, and all the other elements of having a brand that commands attention and loyalty.
The vast majority of B2B companies can’t use national TV advertising to build their brands. They are faced with unique challenges, including tighter budgets and limited staff to develop and support comprehensive marketing programs. This is where The Creative Alliance comes in. Whereas most marketing budgets for B2B companies range from 4-to-8 percent of gross revenues, we have proven that we can plan, develop and manage effective programs for much less.
The key is our experience in typically knowing what works and what doesn’t, especially in planning and developing programs that get the most bang for the buck.
“The Creative Alliance put us up five notches beyond any of our competition. It really made a big difference in who we are and how we’ve been able to survive through these tough times. They developed a plan and then created a brand for us that was much bigger than we ever were—which was phenomenal, probably saving my company because we were just amongst the masses before.” Jeff Riley, President, Source Four Interior Elements