Sure, most people stare into their computer screens all day. But your organization can be seen in other places. Companies have myriad options with point of purchase displays, interior and exterior signage, vehicle wraps, billboards and more. (We even used some custom designed beer coasters distributed to area restaurants to get the word out about a big sporting event.)
Quite often, out of home marketing yields a cost per impression that vastly outperforms traditional broadcast media. And the big canvas that large displays, signs and billboards offer can allow for some truly creative communication. You have to keep it pithy, but it can be truly memorable…maybe even viral.