Often marketers overlook the importance of integrating and supporting the sales team. Good strategic marketing will always include building customers and revenue, and achieving overall business goals. Because we work with so many B2B companies, some of our best work is in developing sales pitches, lead generation programs, sales presentations, collateral materials, videos and pitch books. We’ve even had clients say how these tools helped them build their business as much as anything else.
For most visionary companies, sales are the lifeblood of their business. In this era of electronic marketing, there are many ways to find, nurture, track and close new customers. The Creative Alliance understands the subtleties of using different strategies and tactics for different outcomes—especially in sales. Where branding, PR, social media and events are great for building awareness and conversations, sales people need strong messages, unique value propositions, competitive advantages and specific tools that communicate to specific audiences and prospects.
Working closely with sales and their software programs, The Creative Alliance can set up tools that directly help sales people track, monitor and follow up on leads generated from our tactical initiatives. We simply add our marketing intelligence to assist in building successful sales programs. By having good data, we can then tweak and refine approaches that provide better ROI and build morale.
“We would have never won the account without the fabulous presentation designed and presented by The Creative Alliance. It was a huge success. They are the reason our business is here today.” Bob Schmitt, President, Partnerships