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Strategic Process
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Creative Intelligence Blog
Archive for the ‘Branding’ Category
Immersion in a Brand
Francis Ford Coppola tells the fascinating story of how, in 1971, prior to filming The Godfather, he gathered the highly revered Marlon Brando and three young actors…
Dog Branding
“I think dogs are the most amazing creatures; they give unconditional love. For me they are the role model for being alive.”
- Gilda Radner…
Brands That Make Heroes Out of Customers
One of the tenets of branding is the principle of self-identification. The idea that I feel differently about myself because I use/drive/shop/…
Steve Jobs
As Steve Jobs is being remembered and quoted this week, we, like others, find inspiration in his statement that what you leave out of a product is more important than what you put into it.
The Emotional Side of Data
Yesterday, I heard Kansas Secretary of State Kris Kobach being interviewed on NPR’s Talk of the Nation, discussing new voter registration laws…
Email Marketing…Where to Start
With social media front and center there are a lot of questions about how (and if) email marketing should fit into the equation.
What Do You Stand For?
20 years ago today The Creative Alliance was born. It’s been a great ride. The biggest things I’ve learned over the years are the simple truths about business—and life.
Quantifying the Value of Your Brand
Sales-driven businesses often struggle to see the value of branding and its impact on the bottom line. For many companies, branding is considered…
A Gorilla, a Cow, a Camel and an Elephant Walk Into a Bar…
A gorilla, a cow, a camel and an elephant walk into a bar…“Rough day!” says the elephant as they find a table in the corner…
Why Branding is Like Fine Art
A cardinal principle of effective branding is to capture the audience’s attention long enough to differentiate your product/service/brand/idea…
