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Strategic Process
We start with the end in mind. Our process at The Creative Alliance is founded upon strategic planning. - Our Services The Creative Alliance provides a complete suite of strategic marketing, PR, creative development and award-winning design services.
Creative Intelligence Blog
Archive for the ‘Marketing Dynamics’ Category
Groundhog Day
Today is February 2nd—Groundhog Day—the perfect time to consider the role that repetition, along with its opposite, novelty, play in marketing, culture and our daily lives.
Looking Ahead to 2012
As we look ahead to 2012, we see a few trends that will likely be driving our industry and shaping the larger culture around us. Barring a global invasion by the Mayans…
A Heart Full of Feeling Trumps a Head Full of Facts
It is a privilege to be here today among such distinguished innovators, experts and investors. The mere fact that a travel technology innovator is present this week at the Travel Innovation Summit…
Brands That Make Heroes Out of Customers
One of the tenets of branding is the principle of self-identification. The idea that I feel differently about myself because I use/drive/shop/…
The Upside of Unfamiliar Territory
I heard an interesting interview on NPR this weekend with Thomas Dolby, longtime music pioneer, Silicon Valley engineer, soundtrack writer, music director for TED and now game developer.
Design Matters
At a firm like ours, we believe in design. Not design for design’s sake, but for a higher good. We design logos, websites, video productions…
The Emotional Side of Data
Yesterday, I heard Kansas Secretary of State Kris Kobach being interviewed on NPR’s Talk of the Nation, discussing new voter registration laws…
