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Strategic Process
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Creative Intelligence Blog
Archive for the ‘Uncategorized’ Category
Valentine’s Day Ads Offer Low View of Men…and Women
The annual wave of Valentine’s Day ads have been running in great number for the last couple of weeks on radio and television. Upon close examination, they seem to provide…
The Bureau of Unintended Consequences
Back in graduate school, I learned about a fascinating communications theory that had its roots in rural Iowa: diffusion, or the exploration of how new ideas spread.
3s through 8s
It has become conventional wisdom that most national elections are decided by swing voters, not the party extremists on the far right or far left.
Five Things to Do Before You Hire a Marketing Firm
We’re big fans of marketing and PR firms. We think every growing company should hire one…preferably ours.
Multiple Excessive Survey Syndrome
It seems companies just can’t get enough feedback about their performance these days. The ubiquitous deployment of surveys…
The Power of Video
Adding video to your website and social media outlets is an outstanding way to get noticed, improve organic search results…
Social Media Crash Course
Everyone knows what social media is. The real question to answer is not “should we add it to our marketing plan” but rather, “are we utilizing it properly to take our company to the next level?”
Email Marketing…Where to Start
With social media front and center there are a lot of questions about how (and if) email marketing should fit into the equation.
Skepticism: A Marketer’s Best Friend
“We lie to ourselves all the time.” That’s how a new business prospect opened up a discussion of their market relevance.
The One-of-Each Farm
There is an odd little farm near our office (you Boulder folks would know this as the SE corner of 75th and Arapahoe Road) with an old, ramshackle, gray barn. In the barnyard…
