Creative Intelligence Blog
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The poem goes something like this… “Lovers walk in the park, staring into a screen – Bumps into a jogger, not seeing so keen – Cubes in the office, pics change in a flash…”
The annual wave of Valentine’s Day ads have been running in great number for the last couple of weeks on radio and television. Upon close examination, they seem to provide…
Back in graduate school, I learned about a fascinating communications theory that had its roots in rural Iowa: diffusion, or the exploration of how new ideas spread.
It has become conventional wisdom that most national elections are decided by swing voters, not the party extremists on the far right or far left.
We’re big fans of marketing and PR firms. We think every growing company should hire one…preferably ours.
It seems companies just can’t get enough feedback about their performance these days. The ubiquitous deployment of surveys…
Adding video to your website and social media outlets is an outstanding way to get noticed, improve organic search results…
Everyone knows what social media is. The real question to answer is not “should we add it to our marketing plan” but rather, “are we utilizing it properly to take our company to the next level?”
With social media front and center there are a lot of questions about how (and if) email marketing should fit into the equation.