Creative Intelligence Blog
Archive for the ‘Uncategorized’ Category
In a world where complexity can keep us up at night, I thought I’d paint a little fresh air on this canvas called branding.
Our schools don’t value creativity. They value math, reading and science; hence our SATs, ACTs and scorecards for grades and degrees. Yet still, creativity is popular.
Working at the world’s top seminar company in the ‘80s taught me something: You can’t change other people, but you can change yourself.
My grandfather grew up in western Pennsylvania and worked in the coalmines. Back then, during the great depression it was a blessing to have a job…
The poem goes something like this… “Lovers walk in the park, staring into a screen – Bumps into a jogger, not seeing so keen – Cubes in the office, pics change in a flash…”
The annual wave of Valentine’s Day ads have been running in great number for the last couple of weeks on radio and television. Upon close examination, they seem to provide…
It has become conventional wisdom that most national elections are decided by swing voters, not the party extremists on the far right or far left.
We’re big fans of marketing and PR firms. We think every growing company should hire one…preferably ours.
It seems companies just can’t get enough feedback about their performance these days. The ubiquitous deployment of surveys…