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Creative Intelligence Blog
Archive for the ‘Uncategorized’ Category
Lessons from Bing (not Crosby)
It’s been interesting to see how Microsoft’s new search engine Bing is doing. While still a relatively weak competitor to Google, it does have a few things going…
Alliteration is Alive and Awesome
In the midst of all the bad economic news and the escalating healthcare debate, one government program seems to be meeting with nearly universal approval…
The Power of Words in the Healthcare Debate
The healthcare debate has heated up not just in Washington, but as an issue gaining significant traction with the American public. No doubt this is due to the deeply personal…
The End of the End of an Era
The passing of Walter Cronkite, longtime CBS news anchor from 1962-1981, signaled an end of an era that was pretty much already gone. “The most trusted man…
Find your Niche(s)
One of the cardinal rules of branding is to stake out some unique territory, defend it at all costs, and then leave the remaining ground to others. That’s because brands…
This Art is Trash…I Mean, This Trash is Art
In addition to being very diligent about recycling, the city of San Francisco has created an artist in residence program at its city dump. The stated purpose of the program…
To Tweet or Not to Tweet?
That is the question. With a million and one answers. Twitter, the 140-character micro-blogging site, has generated the largest social media tsunami of the past year…
Re-Discovering the Center of Your Brand
The National Geodetic Survey recently announced that the famed “Four Corners” marker identifying where Utah, Colorado, Arizona and New Mexico meet was actually misplaced…
Video on the Web
Seconds. That’s often all you have to captivate a visitor to your website. People subconsciously scan a page and make decisions about not only what they see…
A Marketing Lesson from Professional Golf
“You can’t win the Masters on Thursday, but you can lose it on Thursday.” So goes the truism about professional golf’s premier event. This insightful adage has its parallel…
