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Creative Intelligence Blog
Truth is Stranger Than Fiction…Especially When it Causes Cancer
March 9, 2009 by David Heitman
Below is an ad that appeared in WIRED Magazine recently. No, it wasn’t a fake ad from the The Onion or Saturday Night Live.
This was some misguided marketer’s idea of finding some obscure virtue in a deadly, addictive product.
What was surprising is that it appeared as a special heavy-weight paper bind-in ad in a magazine read largely by savvy, young, technically adept people who hopefully saw the same macabre humor in this that I did.
But I’ve been wrong before, so this may have been a really effective ad.
One can only hope it failed miserably.
