August 17, 2014
This past week’s news has been a living laboratory in media communications and the power of plausibility. News reporting—infused, confused and supercharged by social media—has created a broad spectrum of response
After two decades of working with visionary companies, you can’t help but learn a thing or two.
For starters, you learn that success comes in many forms: increased revenues…larger market share…a more authentic and valuable brand…a more profitable exit strategy. However you define success, it seems that marketing always has a vital role to play. We’ve seen that a business succeeds when big creative ideas are intelligently applied across multiple communication platforms—Web, mobile, PR, social media, advertising, promotions and events. Do that consistently, and you can blow past your competitors and lead your industry. We’ve done it for dozens of visionary companies over the years. We can do it for you too.
Our client Inada USA is running a very cool promotion ... [ more ]
It's what we already suspected ... social media has an ... [ more ]