Looking Ahead to 2012
January 11, 2012
David Heitman
As we look ahead to 2012, we see a few trends that will likely be driving our industry and shaping the larger culture around us. Barring a global invasion by the Mayans…
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The Agency for Visionary Companies
After two decades of working with visionary companies, you can’t help but learn a thing or two.
For starters, that success comes in many flavors: increased revenues…larger market share…a more valuable brand…a more profitable exit strategy. However you define success, it seems marketing always has a role to play. Another thing we’ve observed is that effective marketing needs a big creative idea, intelligently applied across many communication platforms—the Internet, PR/social media, advertising, direct marketing, events and more. And when strategy is implemented with care and discipline, then you have a chance to blow past your competitors to become the leader in your industry. We’ve done it for dozens of visionary companies over the last two decades.
