Making flowers fun. Floral genetics? Yeah, we never knew either. Fischer USA was a German-based grower and distributor of Geraniums and Poinsettias. Working with a fun and imaginative leader paved the way for breakthrough creative and results-driven direct response programs. Fischer grew their world-class genetics and business so well that they merged with brand leader Goldsmith Seeds to create the Goldfisch brand.
A blooming success. Goldfisch became a dominant player in the floral industry through a strong understanding of customer data and competitive market analysis. Their sales collateral, advertising, catalogs and direct response programs became the talk of the floral world. Using a blossoming brand to showcase their products and services, they racked up impressive numbers. Goldfisch was soon purchased by a Fortune 500 horticulture business.