User Experience (UX)
Carefully Crafted User Experiences That Drive Outstanding Results
The marketplace is more crowded every day. Consumers have many companies to choose from and the quality of their experience with your products, services, apps, or website is a major factor in whether they decide to become or remain a customer.
That means user experience (UX) design can’t be something that you give minimal thought to late in a project. Instead, it has to be addressed early and revisited often. Our human-centered UX work follows a strategic plan—from design to testing to launch—in order to produce beautiful, intuitive solutions that help you meet your business objectives and provide great user experiences.
That plan includes:
To create user experiences that appeal to your ideal customers and enhance your brand, you need an in-depth understanding of what drives them. We leverage everything that you know about your audience, but then we do additional in-depth research to ensure no insight is overlooked. That way, you can move forward confident in your data-driven decisions.
We design innovative, eye-catching experiences that are exactly what you need to promote customer engagement and simplify their interactions with you or your offerings. People today don’t have time for a confusing product, service, website, or app. We ensure that your customer touchpoints are extremely useful and feel like second nature even to first-time users.
Thorough Testing with Real Users
The only accurate measure of a good UX is validation from the target audience. We conduct testing with real users and iterate until our team, your team, and the test subjects agree that the experience will set your company apart.
Our team works hand-in-hand to ensure that the user experience you’re developing delivers the kind of results you were looking for. Our job isn’t complete until you’re completely happy with the UX you’re providing.
Benefits of a Superior UX
When the user experiences you create are better than those of your competitors, you benefit in many ways, including:
Increased Sales and Greater Market Share
People talk. When you provide a great UX, your customers are more likely to speak positively about you to their friends. That free “marketing” helps you land more business.
Excellent ROI and Better Financial Performance
An investment in UX development provides a positive return in many ways, including that it can improve your bottom line. Companies that focus on UX tend to be highly successful.
Improved Customer Retention
Keeping the customer you already have is the easiest “sale” you’ll ever make. Consumers who find that interacting with your company or products is easy are less likely to take their business to your competitor.
More Productive Employees
Great UX isn’t just for customers. By making it easier for your team members to do their jobs, you enable them to get more done. You also eliminate frustration and have a happier workforce.
Delivering an exceptional UX includes ensuring a product is accessible to all users. When accessibility is overlooked, a product typically fails to meet functionality and/or user experience requirements.
Risks of an Inferior UX
If you choose to “get by” with a poor UX, your company may suffer in a variety of ways, including:
When consumers are considering two companies and all other things are equal, the one that provides a better user experience always wins.
Lower Employee Retention
People who find it difficult to do their job will eventually look for a company where their work will be more streamlined and less stressful.
Shrinking Customer Base
If you don’t provide an exceptional UX, not only do prospects not choose you, your existing customers are likely to switch to a competitor who puts more time and effort into the user experience.
Shifting Project Priorities
When customers or staff are having a poor user experience, your development team gets pulled in many different directions trying to “fight the fires” that are continually flaring up.
Higher Customer Support Costs
When users are confused, they turn to your team for help. And time spent clarifying things that should already be crystal clear is time taken away from dealing with more substantive support issues.
Higher Employee Training Costs
The more difficult your internal systems are to understand, the more it costs to train users.
Less Complete Product Adoption
If you’ve included lots of great features in your product but customers aren’t using all of them, typically the reason is that your interface is not intuitive and people only use the functionality that’s absolutely necessary to their jobs.
What You Get from The Creative Alliance
When you collaborate with The Creative Alliance on your UX project, you get:
- A skilled team of UX researchers, designers, strategists, and developers
- A proven process for UX design and implementation
- People who love a challenge and make it their mission to improve your results
- A company obsessed with quality and that never settles for “sufficient”
- Insights from the work we’ve done for clients in many markets
If you’re ready to give your customers and staff the kind of user experience that makes them steadfast and vocal advocates for your company, we can help you achieve that goal. Increased sales, a loyal customer base, fewer support calls, better financial performance… it all starts with thoughtfully designed, carefully crafted, properly launched user experiences. Let’s talk about your project.