Designer Brands

When you need the very best. Designer brands require an elevated approach to standard marketing tactics. Their devoted customers and fans value beliefs over simple brand promises, and are “pulled” rather than “pushed” into engagement. They are attracted to legends over myths. They favor quality over deals and demand intrinsic benefits. And they respond to concierge-like treatment at every step of their user experience.

Success Story

Inada The World's Best Massage Chair logo

A Japanese brand becomes a U.S. leader. When making a life-enhancing investment in a massage chair, why compromise? The choice of discriminating buyers is Inada, the only brand to earn the title, “The World’s Best Massage Chair.” Unequaled in therapeutic benefits and stress reduction, Inada massage chairs represent the perfect fusion of ancient shiatsu healing techniques and modern technology. We try to make people believers, before they even sit in one.

Playful. Unexpected. Intriguing. For Inada USA, this is what winning print and digital advertising is all about. And when your ad is seen 650 million times a year, it better hold the attention of the reader. Inada’s ads do just that in various targeted online and print publications like The Wall Street Journal. Also carried through in large applications in showrooms and their popular booth at the Consumer Electronics Show.

Client portrait

“The Creative Alliance is responsive and reliable, and they have been indispensable to us. TCA is vital in our website strategy and management, inbound marketing, SEO/SEM expertise, and their marketing efforts continue to drive dramatic year-over-year sales growth. Best of all, they have never said, ‘No we can’t do that.’ Not once.”

—Cliff Levin, President, Inada USA