Content Marketing

Content Marketing Through Thought Leadership & Customer Education

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.”

Communication Ecosystem

The above describes our approach here at The Creative Alliance, but we also see content marketing as part of a larger ecosystem of digital communications and public relations. We help our clients:

  • Identify content most relevant to their customers
  • Write and edit the material
  • Design the various formats: newsletters, white papers and presentations
  • Promote through email, social media and PR
Support for Marketing Automation Programs

We also help our clients capitalize on their content by using valuable original material as downloads that require interested parties to provide contact information. This creates a database of contacts for lead generation and to supplement marketing automation efforts. So our approach is a simple one that brings multiple marketing disciplines together to create a flywheel effect of thought leadership, increased visibility and customer acquisition.

The Creative Alliance content marketing process