GEO & AI Search Engine Optimization Services
Search engines have become answer engines. Ensure your business stays ranked and relevant to potential customers and clients.
Say Hello to Generative Search
The world is experiencing a seismic shift in web search technology and capabilities. Search engine optimization (SEO) is still essential for businesses seeking to be found online, but AI is revolutionizing the space.
Rather than providing a handful of website links for a user to visit and research on their own, today’s tools (ChatGPT, Gemini, Perplexity, and others) are digesting the information and generating detailed answers, citing just a few especially relevant sources. The key is to leverage generative engine optimization (GEO) and AI SEO principles to ensure your website is one of them.
What Is GEO (Generative Engine Optimization)?
GEO is the practice of demonstrating that your company is a go-to information source in your industry so that AI-generated answers capitalize on your content and cite you. Being acknowledged for your contribution to the engine’s generative answer is the new gold standard in search. Achieve that goal, and you establish instant credibility with your audience.
What AI tools look for:
- Authoritative, fact-focused content they can easily digest and weave into their answers
- Well-organized information, especially in a Q&A format, and a clear schema that makes the engine’s job easier
- Topical authority signaling that your site is a reliable source
Why contributing to generative answers matters: Being cited in AI answers elevates your brand. Conversely, not being mentioned can remove you from a potential customer’s or client’s consideration.
What Is AI SEO?
Yes, search-related acronyms are more abundant than ever today! AI SEO is an umbrella term for using artificial intelligence to assess and improve your company’s discoverability in traditional and generative search. In addition to GEO, AI SEO includes:
- Automated keyword research & clustering: finding opportunities faster.
- Content creation & optimization: using AI insights to refine tone, length, and relevance.
- Technical SEO automation: site health, crawlability, schema, and speed at scale.
- Predictive analytics: forecasting what topics will trend.
In summary: AI SEO increases the likelihood that your business will be found in search generally, whereas GEO helps you get featured in AI-generated answers specifically.
TCA’s GEO & AI SEO Process
AI Search Audit
We combine human expertise with AI-powered insights to maximize your website’s visibility. The process begins with an AI Search Audit, where we benchmark how your brand currently appears in AI overviews and answer engines. This stage also uncovers content gaps by showing where your competitors are being cited that your brand is not, and it identifies opportunities to make your content and website more appealing to search engines.
Content Structuring & Authority Building
Next comes Content Structuring & Authority Building. Here, we create and refine fact-based, Q&A-friendly, authoritative resources that AI engines can easily reference. By implementing schema, structured data, and optimized formatting, we make your content more accessible to both traditional search algorithms and generative AI models.
AI-Driven Research & Optimization
Our AI-Driven Research & Optimization phase leverages advanced tools to uncover new keywords, related questions, and topical clusters. With these insights, we refine existing pages for clarity, authority, and extractability, ensuring your content is positioned as trusted and reliable.
Technical & On-Page Enhancements
Technical & On-Page Enhancements are also crucial. This process involves improving site speed, crawlability, and readiness for mobile and voice search. The result is a stronger technical foundation for both current and future search requirements.
Monitoring & Iteration
Finally, we continually identify where your website is cited in AI responses, analyze how your ranking is improving, and monitor traffic sources to gauge the effectiveness of our collaboration. In the rapidly evolving fields of AI SEO and GEO, this process is crucial for ensuring your brand stays visible to the engines and top of mind with your audience.
Why Partner with TCA for GEO & AI SEO?
Ahead of the Curve
How people search is changing, and most businesses are still focused on outdated SEO tactics. We specialize in AI-driven search, where visibility depends on being recognized by generative engines as a trusted source. By staying ahead of algorithm updates and emerging platforms, we position your brand to lead instead of catch up.
Leverage Our Dual Expertise
Success in this new landscape requires both the solid foundation of traditional SEO and the forward-looking AI strategies. Our team combines deep technical SEO knowledge with advanced AI-driven insights. This dual expertise means we can strengthen your existing rankings while also preparing your content to appear in AI-generated answers.
Enjoy Full Transparency
SEO can sometimes feel like a black box, but we believe in clarity at every stage. Our reporting doesn’t stop at showing keyword rankings and traffic metrics. We also track and share how your content is being cited by AI engines, giving you a complete picture of your visibility across both traditional and generative search results.
Benefit From Our Proven Methodology
We don’t rely on guesswork. Our GEO and AI SEO strategies are built on tested frameworks designed to increase your chances of being included in AI-generated responses. From structuring content for extractability to building authority through fact-rich resources, our methods have been developed to align with how generative engines evaluate and select sources.
The result is a partnership that not only helps you compete in today’s search environment but also ensures your brand is ready for the search engines of tomorrow.
FAQs
No. GEO isn’t replacing SEO. GEO is enhancing it. Traditional SEO (keyword targeting, backlinks, technical optimization) still drives visibility in classic search results. However, generative engines (Gemini, ChatGPT, Perplexity, etc.) don’t just display a list of links; they generate an answer and cite only a few trusted sources. A website that ranks highly in traditional search results might contribute nothing to GEO results and miss out on the brand-building benefits of being listed as a source.
SEO (traditional and AI-driven) and GEO don’t produce immediate visibility surges. Instead, the focus is on making steady progress and maintaining it for the long term. . Traditional SEO practices may take 3 to 6 months to help a brand get traction. GEO timelines can vary significantly, as the engines are undergoing rapid and continual change, but tactics may start showing results within weeks, with the benefits compounding over time.
Yes, high rankings help, but they don’t guarantee inclusion in AI-generated answers. Generative engines don’t always pull citations from the #1 or even top 5 results. Instead, they prioritize clarity, authority, and structured information that’s easy to weave into a synthesized response.
In practice, that means a competitor with content ranked #8 could still be cited in the AI overview above your #1 ranking if their content is more fact-based, structured, and AI-friendly. GEO bridges that gap by reformatting and enhancing your content to make it the preferred source for AI extraction.
Be the Authoritative Source AI Engines Cite
Imagine that a company owner types this query: “How can I protect my business from the financial fallout of lawsuits?” Rather than replying with several links, the engine gives a clear, detailed answer explaining general liability insurance and cites your insurance company as an authoritative source. In that scenario, it would be surprising if the owner didn’t click through to your website to learn about your offerings. Leveraging our GEO services helps put you in that position.
Don’t wait until your competitors dominate AI search. Let’s position your business at the forefront of GEO & AI SEO.