2023 Marketing: 8 Crucial Insights for the Year Ahead

For marketers, every new year delivers new challenges and opportunities. But most marketing pros will agree that the amount of change from one year to the next is increasing faster than ever.

In-Product Microsurveys: What They Are and Why They’re Effective

To be successful in business, you’ve got to understand your audience and how they feel about your products. Simply guessing at their preferences often leads to poor performance and missing sales targets.

Service Design: Creating the Optimal Holistic Experience

Happy customers, clients, and employees have always been essential to a company’s success. However, businesses today are more focused than ever on creating designs that deliver outstanding user experiences.

Ethical Design: How Creating Ethical Products and Services Benefits Customers and Your Business

Effective user experience (UX) design meets user needs—enabling users to navigate a website or product easily, find the information they require, perform necessary actions, etc. At the same time, a good UX design helps a business achieve its goals, including things like capturing more leads, raising awareness, or generating more sales.

UX and ROI: How User Experience Research, Strategy, and Design Affects Your Bottom Line

In today’s competitive business environment, it’s harder than ever to set your company apart from the competition. Product and service offerings are so similar in many cases that you’ve got to find an additional way to differentiate your business. Increasingly, that differentiator is user experience (UX).

Customer Service KPIs: What Are Your KPIs Saying About Your User Experience Design?

If you’ve ever been on the receiving end of a frantic call from a customer, you know that it takes a great deal of patience and understanding to de-escalate the situation, address their concerns, and turn their disappointment into delight at a satisfactory resolution. It also takes a great deal of empathy, which is an important common thread between great customer service and exceptional user experience (UX) design.

Important Questions to Ask About Your Website’s Accessibility

Ensuring that your website is accessible is important for several reasons. First and foremost, confirming that people with disabilities can use your site is simply the right thing to do. We all owe it to one another to do what’s within our power to make life a little easier for other people.

Sales Strategy: Create a Buyer-Centric Experience Where Customers Find You!

Welcome to the new era, and the next evolution in the sales process. Where loyal customers are defined not by their purchases alone, but by their whole customer journey. Where do effective lead generation and sales strategies go from here?

Need Leads? Maximize Your ROI Through a Lead Generation Process That Works

Generating quality business sales leads that convert into customers is the lifeblood for companies that hope to survive in today’s competitive B2B and B2C environments.