Social Media Marketing
The Creative Alliance works with clients to achieve the benefits and mitigate the risks of marketing via social media, such as blogs, Facebook, Twitter, MySpace, Wikipedia, YouTube and others, where user-generated content is king. We equip clients to participate in strategic, thoughtfully-executed social media efforts. Our process includes identifying and prioritizing social media tools and networks for participation; determining the personality, tone and messaging appropriate for participation; establishing and implementing a schedule of engagement; and monitoring for and reporting on results. Thanks to our integrated capabilities, The Creative Alliance ensures that social media efforts function synergistically with other PR and marketing efforts, so that they cohere with and reinforce the client’s brand. When your reputation is on the line in a sometimes raucous, always expanding universe of social media, you’ll benefit from our expertise in reputation management.
“The Creative Alliance were masters at developing a community-based plan for Nissi’s that included a robust, interactive website, very creative and effective email promotions, and a social media plan that gave me a voice and connection with my customers.” Teresa Taylor, Nissi’s Live Music & Bistro
Cardinal Peak’s "View From The Peak" achieves its goal in assisting to position them as thought leaders in the industry. With the seamless tools and training provided by The Creative Alliance, Cardinal Peak has been empowered to operate this successful blog in-house.
PhoCusWright commissioned The Creative Alliance with branding their YouTube Channel dedicated to their innovative travel conference. By keeping a consistent and branded image throughout all social media channels companies build momentum, brand awareness and loyalty.
Jones International University had a problem not unlike many other companies when faced with social media initiatives. With multiple people contributing it is a challenge to keep messaging consistent and on-brand. This is a challenge The Creative met with great success by developing social media standards and guidelines for them that empowered employees to participate but kept that participation within bounds that promotes the brand consistently and thoughtfully.