Planning is the key to making smart decisions and getting the best ROI from your marketing budget. For over 10 years, we’ve developed some of the best planning tools available to small and midsize businesses. Our strategic planning process, called a Marketing Action Plan (MAP), is the hallmark service we provide for visionary leaders who are looking to grow their business.
This action-oriented process gets right to the heart of the most important matters, and provides clear and simple direction to help CEOs, presidents, owners, marketing executives and key staff members achieve their desired results. Unlike most traditional marketing plans that are expensive, take months to complete—and typically end up in a bulky three-ring binder that never gets read or implemented—our MAP approach is proven, quick and easy on the budget.
The Creative Alliance MAP process consists of three steps:
- Discovery and Research—We start with an informal discussion with the CEO, president, owner or key executive(s) to better understand their business and industry, followed by interviews and questionnaires to key stakeholders, a marketing audit if necessary, and the right amount of primary or secondary research to understand specific marketing issues and opportunities.
- Creative and Collaboration—Next we facilitate a series of planning sessions focused on big picture and strategic issues, along with tactical brainstorming. These engaging activities will cover research and yield priceless insights and a clear direction for the next 12-18 months.
- MAP Design and Write-Up—A draft MAP is prepared, including key marketing decisions and actionable initiatives from the planning sessions. We then work together with the client to improve it. The final document comes complete with timelines, budgets and champions. The MAP is then presented to the company.
This results-oriented planning process has taken companies to their next level—improved market positioning and branding, launched new profit centers, increased profits and grown businesses. And when implemented well, it offers a strong ROI and long-term value to the company.
“We hired The Creative Alliance to come up with a plan, a brand concept and position, corporate identity program and different advertising concepts. Within three or four years—and I’m not making this up—we were one of the most recognized law firm brands in the country.” Mark Beese, Former Marketing Director, Holland & Hart LLP; President, Leadership for Lawyers