Ad Introduces Alternative to Stainless

by David Heitman

We recently completed a new ad for our client Discount Cabinets & Appliances, which just started carrying a new GE appliance line called “Slate.”

To introduce the Slate line, the ad uses the headline, “A Warm and Inviting Alternative to Stainless” and features two pets — a Weimaraner and a robotic dog. 

Slate appliances are designed to blend with stainless steel, black or white appliances, or make a statement all by themselves.

The ad will run in Modern in Denver magazine.


THI448_Modern_in_Denver_Slate_Ad_Final copy