We just launched the new Positive Posture™ website showcasing the company’s True Zero Gravity™ power recliners. The website is the culmination of a rebranding process where we helped the client promote its industry-best recliners while also laying the foundation for future product introductions.
Positive Posture power recliners offer the perfect zero gravity angle of recline, weight distribution, body support and personalized comfort, earning the title of The Most Comfortable Furniture on Earth™.
“In many ways, launching the new brand and ecommerce website was easy since we are working with such an incredible product,” said Kate Rubsamen, TCA’s client service manager. “The recliners are truly in a category all their own.”
TCA designed the site on a totally new platform, Shopify, which specializes in ecommerce website design, enabling easy, intuitive ordering of the product.
“Jodee Goodwin, our creative services manager, and Kate Rubsamen headed up our team to design and develop a site that not only promotes the new brand, but can begin immediately contributing to the client’s bottom line,” said TCA President David Heitman. “Their enthusiasm for the project and their creativity throughout the process have really paid off.”