Still Getting Rave Reviews – Indulgent Confections Packaging

by David Heitman

The packaging TCA designed for our client Indulgent Confections continues to draw attention — this time from trade magazine Candy & Snack TODAY. 

Jodee Goodwin, who served as art director for the project, told the magazine, “Our goal from the outset was to make something that was new for the category. There are already a lot of confections and gift products, and we wanted to make something people could give as a gift without breaking the bank, something under $10 that consumers could feel really good about giving.”