The Creative Alliance was founded by T Taylor in April, 1991 with a bold offer to businesses: “We’ll beat your numbers, or you don’t pay us.” Coming from CareerTrack, one of America’s fastest-growing, privately-held businesses, T learned marketing by the numbers. “After eight years as creative director, I learned through testing various formats how to improve the ROI (return on investment) with our seminars. I knew this experience could be a game-changer in the marketing world.”
T started TCA by forming a team of the most talented people he knew. “I called Quang Ho, Jay Moore, Pardis Fourotan, Jan Simon, G. Brown and Tim Benko to see if they wanted to be a part of this ‘creative alliance’ of stars. To my surprise, they all agreed.” With this concept, TCA landed Inc. Magazine and McGraw Hill as clients. Another new client, Mo Siegel of Celestial Seasonings, called TCA “some of the best direct marketing minds in America.”
This alliance model has proven to be a winner for 28 years. TCA maintains a small, core team full-time and brings in its alliance members when they need additional expertise and firepower. Clients get world-class work but don’t pay for big agency overhead.
The Creative Alliance has moved its offices to 2770 Arapahoe Road, Suite 122 in Lafayette, across the street from their Nissi’s location, and three doors down from the Walnut Cafe.