TCA Produces Mini-Documentary / PSA for Global Aerospace

by David Heitman

The Creative Alliance recently completed production of a new video for client Global Aerospace, a worldwide leading specialist aerospace insurer, to highlight the importance of post-accident family assistance programs as part of an emergency response plan in aviation safety.

Filmed in a documentary style, the video is a case study of Global Aerospace’s nationally recognized family assistance benefit that is part of its policies for general aviation operators.

“The subject matter required a very delicate, dignified treatment,” said David Heitman, president and creative director of The Creative Alliance. “Due to the serious nature of the message, and the real-world scenario that it describes, we developed the video as a kind of public service announcement.”

Amy Hickey, TCA’s client services manager, said, “Global Aerospace wanted to help its clients in the aviation community understand the importance of having a family assistance program in place before a serious incident occurs. The video also provides valuable information about the ways Global and its partners are able to provide expert help in times of emergency.”