The Power of a Good Testimonial

by David Heitman

In today’s recommendation economy of referrals, ratings and recommendations, most people make up their minds to purchase a product or service based on the endorsements of  friends, online reviewers or trusted business acquaintances.

That’s why we are fans of testimonial videos.

We recently finished shooting a video testimonial for our client Birko Corporation. The folks at Renegade Brewing Company in Denver gave a great endorsement for Birko’s brewery cleaning and sanitation products.

Many thanks to Renegade owner Brian O’Connell (center), Wild Goose Engineering marketing director Roger Walz (left) and Mobile Canning Systems co-owner Ron Popma.


Renegade Brewing