Success Story
A law firm with high expectations. Holland & Hart was in need of a brand makeover. They were one of Denver’s biggest and oldest law firms and had offices stretched from one end of the Rockies to the other. This was a great challenge, but also a lot of fun as we worked with a creative marketing consultant and a savvy in-house marketing director. We came up with a new look and tagline, “The Law Out West,” which set the stage for imaginative ads, signage, sales collateral and marketing tools for the firm.
Law with an altitude. Success is not always measured in increased revenues. Working with one of the leading law firms in the Rockies, we were told that “…getting 225 lawyers to agree on branding (or anything for that matter) was a tremendous accomplishment!” We’ll take it. Despite their humor and humility, these talented attorneys allowed us to do great work, which became a memorable awareness-building program with long-range visibility.
Most Recognized
“We hired TCA to come up with a plan, a brand concept and position, corporate identity and different advertising concepts. Within four years—and I’m not making this up—we were one of the most recognized law firm brands in the country.”
—Mark Beese, Marketing Director, Holland & Hart, LLP