Services: What We Do
As a multi-discipline, full service creative agency, The Creative Alliance provides a wide spectrum of marketing and design services:
A great vision requires a great plan. As someone once said, “Never go into battle without a map.” Planning is the key to making smart decisions and getting the best ROI out of your marketing budget. Bringing your marketing activities together into a unified plan improves the effectiveness of everything you do and every dollar you spend. Sure, it takes some extra time on the front end, but it pays big dividends down the road.
Good market research can provide a better understanding of your audience, reduce unnecessary risk and identify the best opportunities for deploying your marketing assets. In primary research, we use personal interviews, online surveys and focus groups with multiple stakeholders: customers, employees, strategic partners and all levels of management. We also provide competitive intelligence to help our clients see where they are positioned vis-à-vis others in their industries. What emerges is an enlightening, 360° view of the marketing challenges and opportunities ahead.
Brands are not just logos and taglines. They are belief systems—the collective perception your audience holds about your company or product. Brands are distilled from the values and passion of the visionaries who lead your organization, and winning brands are built by engineering the perfect balance of uniqueness, frequency and consistency. Branding often involves letting customers tell you what your products and services mean to their lives, and then reflecting that message back in the terms most meaningful to them.
A website is almost always the most powerful tool that an organization has for communicating with its prospects and customers. It is the flagship communications platform where new prospects conduct their due diligence. Through usability best practices, innovative design, optimizing for mobile use, and creating multiple forms of engagement, we build dynamic websites that reinforce each client’s brand, moves their visitors further through the customer decision journey, and produces qualified leads.
Video is the lingua franca of the Internet, crucial to a well-rounded Internet strategy. A short video can tell a story that engages people in ways that words on a page can’t. Video allows for a creative mix of sights, sounds, animation, live action and special effects that can tell your story online, in presentations and across social media. From initial script and storyboard to shooting and post-production editing and animation, we provide concept-to-completion video work for Web, advertising, sales support and corporate communications.
No, it’s not like Mad Men any more. Advertising now exists in an integrated context of audience interactions: online, broadcast, print, mobile, social, out-of-home. More data-driven than ever before, successful advertising requires breakthrough creative and strategic placement in order to build awareness, sustain brand recognition and move an audience to action. It requires thoughtful integration with PR and social media. And it requires some good negotiation skills. Our media planning and buying savvy has saved our clients a lot of money, partly because we don’t take media commissions—we pass any agency discounts we receive on to our clients.
Connecting with customers and stakeholders through non-advertising methods is an extremely effective way to build a brand and influence an audience’s behavior. As a long-term process, public relations uses a number of different tools to help clients communicate with the audiences most important to them. We have invested heavily in the technology and list building tools to help our clients reach the key editors, reporters, bloggers, analysts and other influencers within their respective industries.
Our clients receive the right combination of digital marketing efforts strategically implemented across campaigns that are measurable for clear definition of your ROI.
According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.” That describes our approach here at The Creative Alliance, but we also see content marketing as part of a larger ecosystem of digital communications and public relations.
We work with clients to maximize the benefits and minimize the risks of marketing via social media. Not all social media venues make sense for all companies, so we help our clients evaluate the best opportunities, execute well within those spaces and monitor responses. We help clients launch new social initiatives, collaborate on daily social media interactions and integrate with social media advertising and special promotions.
To drive more qualified traffic to our clients’ websites from search engine results, we employ the link-building, keyword strategy, coding structure and development best practices that maximize SEO. We also help our clients improve SEO through tactical efforts like blogging, video and other tools that impact Google’s PageRank™ algorithm and the ranking systems of other search engines.
Apparently you can judge a book by its cover. Most people do. So how your product is packaged can be the difference between success and failure. We have developed award-winning packaging design for consumer packaged goods and other products—design that creates shelf appeal in a retail environment and reinforces the brand after purchase.
We help our clients produce the sales support tools—printed and electronic—for each stage of prospect and customer engagement. We produce first-class presentations, email campaigns, brochures, video, proposals, pitch-books, landing pages and anything else that moves the conversation forward. Whether these materials are intended for wide dissemination, or carefully honed for an audience of one, we apply the creativity, copywriting and design that can break through the clutter.