Services: What We Do

Design and implement plans to achieve objectives. The Creative Alliance provides a complete suite of strategic, marketing, PR/social and creative design services with one goal in mind: to achieve our client’s objectives. Because every business’s needs are different, we custom-configure our capabilities to most effectively achieve marketing goals within a defined budget. Our services include:

Strategic Planning

Planning is the key to making smart decisions and getting the best ROI from your marketing budget.

Market Research

Good market research—whether primary or secondary—enhances understanding and identifies opportunities to improve communications, minimize risk and maximize marketing success.

Branding

Brands are not just logos and taglines. They are belief systems…the collective perception of your total audience about your company or product.

Sales Support

Successful B2B companies must have smart sales collateral materials and tools, effective lead generation programs (with tracking and measurement reporting) and winning sales presentations.

Event Marketing

Industry and media events, trade shows, conferences and seminars are what we cut our teeth on.

Public & Media Relations

Connecting with customers and stakeholders through non-advertising methods is an extremely effective way to build your brand and connect with your audience.

Direct Response

A targeted, well-timed message directed to a select audience can still be truly powerful when managed, tracked and followed up.

Advertising

Advertising is the one place you can completely control the perceptions of large numbers of people about your organization. It can also build sales leads and measured for effectiveness.

Interactive

A website is almost always the most powerful tool that an organization has in communicating with its prospects and customers.

Search Engine Optimization

To drive powerful search engine optimization (SEO)—that is, to drive more and better traffic to our clients’ websites from search engine results—we employ a purposeful keyword strategy and best website development practices that maximize SEO.

Social Media Marketing

The Creative Alliance works with clients to achieve the benefits and mitigate the risks of marketing via social media—such as blogs, Facebook, Twitter, YouTube, Wikipedia and others—where user-generated content is king.

Display/Out of Home

Good design builds brands and solves problems. And it’s especially effective when it moves the viewer to action.

Video/Multimedia

Video and other multimedia are more important than ever to B2B companies to communicate and promote new products and services.