Theories are great, but in the real world, results speak louder than words. Now, more than ever, people with vision not only need to know what works, but also what doesn’t. With a world economy and digital technology changing by the minute, it’s impossible to be an expert at everything. Smaller, B2B businesses have their own unique marketing challenges. As people rely less on traditional forms of marketing like print and direct mail, and new approaches are constantly emerging, many business leaders are unsure of the best, most effective ways to position themselves, build their brand, and promote their products and services.
Proven Results In A Changing World
Tried and true marketing approaches are fast disappearing. So while strategies and tactics are continually evolving, smart strategic planning is more important than ever. This is where we shine, and where our clients get off to a great start. In fact, we will not even work with a business, however appealing, if they don’t plan with us. Why? We have learned that everyone wins, and marketing performs better when planned strategically and effectively. Our Marketing Action Planning (MAP) is designed specifically to grow visionary companies. With a mixture of just the right research, collaboration, creativity and experience, the MAP sets our clients on a path for achieving their most important goals.
Marketing From People Who Know You
We’ve been in your shoes. For 20 years, The Creative Alliance has been working with emerging-growth entrepreneurial leaders; visionary and innovative Founders, CEOs, Presidents, Owners and Executives who have a passion for growth, consistent improvement, increased market share, profitability and stakeholder success.
The Creative Alliance Difference
What makes us unique from other creative design, advertising or marketing firms, is that we have actually founded and built other businesses ourselves. In doing so, we have first-hand knowledge of what keeps you up at night, what bugs you, what delights you and what moves you to action. We know what it takes to start, nurture and grow businesses. We understand costs, return on investment, and the need for action—not just a lot of talk or clever ideas. The strategies and tactics we recommend are based on this business knowledge.
You Can Trust Us To Deliver
Once we finish your MAP, we work with you on the writing, design and production—branding, Internet design, SEO/PR/social media, content development, lead generation, advertising, direct response, sales materials/presentations, events and more. We then monitor results, adjust tactics accordingly and achieve your stated goals. This process, based on strategic planning for companies just like yours, has worked consistently for over the past 10 years.