Our client Inada USA, the exclusive U.S. distributor of award-winning Inada brand massage chairs, has just become a corporate sponsor of National Public Radio (NPR). Inada’s underwriting messages began airing on July 29, 2013.
You can hear Inada’s sponsorship announcements on NPR’s Morning Edition, All Things Considered, Car Talk and Weekend Edition. NPR has 27 million weekly listeners and more than 19 million monthly visitors to NPR.org.
This is a great association for Inada USA since Inada seeks to educate consumers about the benefits of massage, just as NPR seeks to educate its listeners about the world around them.