TCA Client Inada Lauded in Wall Street Journal for Massage Chairs

by David Heitman

Our client Inada USA, the exclusive U.S. distributor for The World’s Best Massage Chair™, received great praise in the Nov. 24 Wall Street Journal weekend edition for its Sogno DreamWave.

Describing the Sogno as “awe inspiring,” the article went on to say, “by the end of a treatment, you get the sense that you’ve gone somewhere.”

The article’s reviewer, Michael Hsu, noted the Sogno’s superiority of total massage experience, compared to all other chairs tested:

“No chair I tried was quite as transporting—which isn’t surprising, given how thoroughly it wraps around you. What most sets the Sogno DreamWave apart is how it pulls all of the various massage features together.

While every chair has preset programs that cycle through a repertoire of mechanized techniques, Inada’s programs are like a good mix tape. The pacing isn’t frenzied, there are nice cadences.”

Here at our offices, we’ve enjoyed “testing” the Sogno for several months.


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