TCA Develops Innovative E-Mail Campaign

by David Heitman

Explaining Medicare incentive programs can be difficult, but The Creative Alliance recently built a successful and engaging e-mail campaign on this topic for client Integrity Digital Solutions and its electronic medical records software, Integrity EMR for Eyes™.

“With the leading EMR software for ophthalmologists and optometrists, IDS wanted to publicize its webcast series on the “Meaningful Use” guidelines for Medicare reimbursement,” said Bob Byrd, VP of client services for The Creative Alliance. “We developed a series of colorful and creative e-mails that each illustrated the strategic theme of Meaningful Use.”

IDS has had a strong response to the e-mail campaign, with nearly every webcast sold out.