We’ve been privileged over the last couple of months to help long-time client Coalfire—the nation’s leading independent IT Governance Risk and Compliance advisors—with the branding and marketing of their new offering for the healthcare sector. The new enterprise, HIPAAcentral, is a powerful web-based platform that enables covered entities and business associates to comply with the new Omnibus Rule issued by HHS as part of the HITECH Act. Coalfire leveraged its proprietary, industry-leading Navis compliance assessment platform to make it easy for healthcare organizations to assess and share their compliance status.
Branding and packaging the content for an industry leader like Coalfire, while also launching a new sub-brand, required the highest level of consistency and integration of a fresh, new, healthcare-friendly look and feel to all marketing touch points. Some of the results can be seen below: