TCA Wins Top Marketing Honors at BMA Gold Key Awards

by David Heitman

We’re delighted to announce The Creative Alliance received a 2012 Gold Key Award from the Colorado Chapter of the Business Marketing Association for a comprehensive rebranding campaign on behalf of our client, Birko, of Henderson, Colo. We were recognized at the annual Gold Key Awards Gala Friday, May 4, 2012, at The Denver Art Museum.

The rebranding campaign for Birko involved a corporate identification program and integrated public relations/marketing communications, including a new logo, a new website and social media presence, and an intensive media relations campaign. Birko, founded in 1953, had been perceived as simply a chemical supplier to the beef industry. Through an integrated approach to advertising, marketing and PR, we successfully rebranded Birko as a food safety leader in the food processing industry, showcasing the company’s integrated expertise in chemistry, equipment and technology. As a byproduct of our work, Birko’s 2011 revenue grew 15.6% over 2010 revenue; media coverage increased in key trade outlets; and Birko was recognized as a highly successful Colorado business.

“We’re excited to be recognized for our work on behalf of Birko,” said Bob Byrd, Vice President, The Creative Alliance. “It’s been rewarding to use our full scope of marketing and public relations skills to help increase Birko’s visibility, and then to see the bottom-line impact it is having for them. We thrive on this kind of work and these kinds of results.”

The Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s competition had 160 entries from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of seven independent judges from across the country consisting of agency and corporate marketing professionals.

“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program,” said Marilee Yorchak, CAE, executive director of the Colorado Business Marketing Association. “It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2012. With our emphasis on results and the quality of entries, the BMA Gold Key Award is one of the most coveted by marketers in Colorado.”

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