The Creative Alliance Wins Marketing Honors at 2011 Colorado BMA Gold Key Awards

by tca_admin

LAFAYETTE, CO – The Creative Alliance announced it has received a 2011 Gold Key Award from the Colorado Chapter of the Business Marketing Association for the promotion of The PhoCusWright Conference—the world’s premier travel, tourism and hospitality event hosted by PhoCusWright, Inc.

The promotion of the conference theme Chaos Calls involved a fully integrated campaign including video production, online and print promotions, on-site signage and other event collateral materials. The 2010 PhoCusWright Conference enjoyed a 29% increase in attendance and an overall revenue increase of 30% with website traffic that doubled from 2009. The Creative Alliance won a Silver BMA Gold Key Award in the B2B Campaign Category.

“We came up with a great challenge this year for The Creative Alliance to develop something really creative,” said PhoCusWright VP of sales and marketing, Bruce Rosard. “And it was fantastic. It was super creative, and it really got the message across. It was big picture thinking that went to execution.”

The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications produced by Colorado’s top corporate marketing departments and B2B-focused agencies. Awards are based on creativity as well as effectiveness and production quality. Entries were reviewed by a panel of six independent judges from across the country representing leading agency and corporate marketing professionals.

“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program. It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2011,” said Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “With our emphasis on results and the quality of entries, the BMA Gold Key Awards one of the most coveted by marketers in Colorado.”

About the Business Marketing Association

The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications.  The Colorado Chapter has more than 375 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing.