March Madness is everywhere these days including ColoradoBiz magazine, which just published David’s article explaining how “bracketology” is a lot like marketing.

As David explains, “both require a creative blend of data and intuition.”

“The old adage, ‘Half my advertising is working…I just don’t know which half,’ now sounds as dated and irrelevant as the Macarena,” David says.

The solution is a combination of wisdom, good judgment and intuition. “Just like successful entrepreneurs who somehow seem to keep backing the right horses, savvy marketers know that playing a hunch is often the path to success.”